Last edited by Zuzuru
Thursday, July 16, 2020 | History

2 edition of Strategic marketing planning found in the catalog.

Strategic marketing planning

Bernard A. Rausch

Strategic marketing planning

by Bernard A. Rausch

  • 252 Want to read
  • 36 Currently reading

Published by American Management Associations, Extension Institute in [Boston] .
Written in English

    Subjects:
  • Marketing -- Management.

  • Edition Notes

    Bibliography: p. 141-148.

    StatementBernard A. Rausch.
    ContributionsAmerican Management Association. Extension Institute.
    The Physical Object
    Paginationxi, 206 p. :
    Number of Pages206
    ID Numbers
    Open LibraryOL22356111M

    A marketing plan: – Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. – Usually operates at two levels, strategic and tactical. Strategic to identify the overall market play and tactical to execute on the marketing Size: KB. Strategic Market Planning is an ongoing process through which the company creates marketing strategies and plans its implementations in the target market. The process taken into account the .

    5 Strategic marketing planning: theory and practice 87 Malcolm McDonald Summary 87 Introduction 87 1 The marketing planning process 90 2 Guidelines for effective marketing planning 3 Barriers to marketing planning Summary References Further reading Part Two The Framework of Marketing File Size: 4MB. Marketing strategic planning step by step guide with insights, complimentary templates and peer-based case-study examples to hit the ground running with your functional strategic plan. .

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Strategic marketing planning by Bernard A. Rausch Download PDF EPUB FB2

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